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| Best Seller  | Rapala Super Shad Rap Crankbait SKU - 988580 Constructed of premium Balsa wood, the Rapala Super Shad Rap is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap in a super-sized presentation. Deadly for northern pike and musky, it is equally... ... more
Rapala Super Shad Rap Crankbait SKU - 988580 Constructed of premium Balsa wood, the Rapala Super Shad Rap is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap in a super-sized presentation. Deadly for northern pike and musky, it is equally... | go to store |
 | Rapala Super Shad Rap Crankbait SKU - 101865 Constructed of premium Balsa wood, the Rapala Super Shad Rap is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap in a super-sized presentation. Deadly for northern pike and musky, it is equally... ... more
Rapala Super Shad Rap Crankbait SKU - 101865 Constructed of premium Balsa wood, the Rapala Super Shad Rap is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap in a super-sized presentation. Deadly for northern pike and musky, it is equally... | go to store |
| Best Seller  | Rapala Super Shad Rap Crankbait SKU - 460657 Constructed of premium Balsa wood, the Rapala Super Shad Rap is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap in a super-sized presentation. Deadly for northern pike and musky, it is equally... ... more
Rapala Super Shad Rap Crankbait SKU - 460657 Constructed of premium Balsa wood, the Rapala Super Shad Rap is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap in a super-sized presentation. Deadly for northern pike and musky, it is equally... | go to store |
 | Rapala Super Shad Rap Crankbait SKU - 674789 Constructed of premium Balsa wood, the Rapala Super Shad Rap is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap in a super-sized presentation. Deadly for northern pike and musky, it is equally... ... more
Rapala Super Shad Rap Crankbait SKU - 674789 Constructed of premium Balsa wood, the Rapala Super Shad Rap is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap in a super-sized presentation. Deadly for northern pike and musky, it is equally... | go to store |
 | Rapala Ultra Light Shad Crankbait SKU - 185003 At a mere 1/8 oz. the Rapala Ultra Light Shad is the smallest, headstrong shad bait Rapala makes. Small in size, but not in features, like a precision internal weight and a classic shad profile, the Ultra Light Shad succeeds where others fail.... ... more
Rapala Ultra Light Shad Crankbait SKU - 185003 At a mere 1/8 oz. the Rapala Ultra Light Shad is the smallest, headstrong shad bait Rapala makes. Small in size, but not in features, like a precision internal weight and a classic shad profile, the Ultra Light Shad succeeds where others fail.... | go to store |
 | Rapala Original Floating Minnow SKU - 109962 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 109962 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Original Floating Minnow SKU - 364017 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 364017 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Ultra Light Shad Crankbait SKU - 404185 At a mere 1/8 oz. the Rapala Ultra Light Shad is the smallest, headstrong shad bait Rapala makes. Small in size, but not in features, like a precision internal weight and a classic shad profile, the Ultra Light Shad succeeds where others fail.... ... more
Rapala Ultra Light Shad Crankbait SKU - 404185 At a mere 1/8 oz. the Rapala Ultra Light Shad is the smallest, headstrong shad bait Rapala makes. Small in size, but not in features, like a precision internal weight and a classic shad profile, the Ultra Light Shad succeeds where others fail.... | go to store |
 | Rapala Shad Rap Rattlin' Suspending Crankbait SKU - 518730 The plastic version of the original Shad Rap, the Rapala Shad Rap Rattlin' Suspending is a little heavier for easier casts in wind. Slightly different wobble with a cadence-type rattle plus suspends on the stall like a real baitfish. Premium VMC... ... more
Rapala Shad Rap Rattlin' Suspending Crankbait SKU - 518730 The plastic version of the original Shad Rap, the Rapala Shad Rap Rattlin' Suspending is a little heavier for easier casts in wind. Slightly different wobble with a cadence-type rattle plus suspends on the stall like a real baitfish. Premium VMC... | go to store |
 | Rapala Ultra Light Shad Crankbait SKU - 588512 At a mere 1/8 oz. the Rapala Ultra Light Shad is the smallest, headstrong shad bait Rapala makes. Small in size, but not in features, like a precision internal weight and a classic shad profile, the Ultra Light Shad succeeds where others fail.... ... more
Rapala Ultra Light Shad Crankbait SKU - 588512 At a mere 1/8 oz. the Rapala Ultra Light Shad is the smallest, headstrong shad bait Rapala makes. Small in size, but not in features, like a precision internal weight and a classic shad profile, the Ultra Light Shad succeeds where others fail.... | go to store |
 | Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait SKU - 739639 The pros know. The original Strike King Red Eye Shad rattlebait is the most-thrown, most productive lipless crankbait on the pro tour. The Tungsten 2-Tap takes the Red Eye Shad's strongest feature to another level. Instead of using standard free... ... more
Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait SKU - 739639 The pros know. The original Strike King Red Eye Shad rattlebait is the most-thrown, most productive lipless crankbait on the pro tour. The Tungsten 2-Tap takes the Red Eye Shad's strongest feature to another level. Instead of using standard free... | go to store |
 | Rapala Original Floating Minnow SKU - 881110 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 881110 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Original Floating Minnow SKU - 343639 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 343639 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Shad Rap Rattlin' Suspending Crankbait SKU - 425755 The plastic version of the original Shad Rap, the Rapala Shad Rap Rattlin' Suspending is a little heavier for easier casts in wind. Slightly different wobble with a cadence-type rattle plus suspends on the stall like a real baitfish. Premium VMC... ... more
Rapala Shad Rap Rattlin' Suspending Crankbait SKU - 425755 The plastic version of the original Shad Rap, the Rapala Shad Rap Rattlin' Suspending is a little heavier for easier casts in wind. Slightly different wobble with a cadence-type rattle plus suspends on the stall like a real baitfish. Premium VMC... | go to store |
 | Rapala Original Floating Minnow SKU - 854812 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 854812 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait SKU - 114585 The pros know. The original Strike King Red Eye Shad rattlebait is the most-thrown, most productive lipless crankbait on the pro tour. The Tungsten 2-Tap takes the Red Eye Shad's strongest feature to another level. Instead of using standard free... ... more
Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait SKU - 114585 The pros know. The original Strike King Red Eye Shad rattlebait is the most-thrown, most productive lipless crankbait on the pro tour. The Tungsten 2-Tap takes the Red Eye Shad's strongest feature to another level. Instead of using standard free... | go to store |
 | Bullet Weights Ultra Steel Bullet Weight SKU - 527656 The Bullet Weights Ultra Steel Bullet Weight is the classic made better than ever with Ultra Steel. The use of steel allows the weight to better retain its original shape and provides less bulk than other non-lead materials. FeaturesVarious weights... ... more
Bullet Weights Ultra Steel Bullet Weight SKU - 527656 The Bullet Weights Ultra Steel Bullet Weight is the classic made better than ever with Ultra Steel. The use of steel allows the weight to better retain its original shape and provides less bulk than other non-lead materials. FeaturesVarious weights... | go to store |
 | Rapala Original Floating Minnow SKU - 676139 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 676139 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Original Floating Minnow SKU - 152912 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 152912 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Original Floating Minnow SKU - 188875 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 188875 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Original Floating Minnow SKU - 453676 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 453676 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Original Floating Minnow SKU - 637233 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 637233 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Original Floating Minnow SKU - 582830 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 582830 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Original Floating Minnow SKU - 842633 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 842633 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | SPRO Aruku Lipless Crankbait SKU - 883482 The Aruku Shad 60 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the... ... more
SPRO Aruku Lipless Crankbait SKU - 883482 The Aruku Shad 60 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the... | go to store |
 | Rapala Original Floating Minnow SKU - 895536 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 895536 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | SPRO Aruku Lipless Crankbait SKU - 942182 The Aruku Shad 60 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the... ... more
SPRO Aruku Lipless Crankbait SKU - 942182 The Aruku Shad 60 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the... | go to store |
 | Rapala Ultra Light Shad Crankbait SKU - 888160 At a mere 1/8 oz. the Rapala Ultra Light Shad is the smallest, headstrong shad bait Rapala makes. Small in size, but not in features, like a precision internal weight and a classic shad profile, the Ultra Light Shad succeeds where others fail.... ... more
Rapala Ultra Light Shad Crankbait SKU - 888160 At a mere 1/8 oz. the Rapala Ultra Light Shad is the smallest, headstrong shad bait Rapala makes. Small in size, but not in features, like a precision internal weight and a classic shad profile, the Ultra Light Shad succeeds where others fail.... | go to store |
 | Rapala Shad Rap Rattlin' Suspending Crankbait SKU - 879515 The plastic version of the original Shad Rap, the Rapala Shad Rap Rattlin' Suspending is a little heavier for easier casts in wind. Slightly different wobble with a cadence-type rattle plus suspends on the stall like a real baitfish. Premium VMC... ... more
Rapala Shad Rap Rattlin' Suspending Crankbait SKU - 879515 The plastic version of the original Shad Rap, the Rapala Shad Rap Rattlin' Suspending is a little heavier for easier casts in wind. Slightly different wobble with a cadence-type rattle plus suspends on the stall like a real baitfish. Premium VMC... | go to store |
 | VMC Flat Shad Swimbait Jighead SKU - 383433 The VMC Flat Shad Jig Head features realistic head designs complete with 3D eyes and a hollow back that allows baits to fit snug to the head for a more natural presentation. Premium1x strong needle point hooks, complete with a forged shank,... ... more
VMC Flat Shad Swimbait Jighead SKU - 383433 The VMC Flat Shad Jig Head features realistic head designs complete with 3D eyes and a hollow back that allows baits to fit snug to the head for a more natural presentation. Premium1x strong needle point hooks, complete with a forged shank,... | go to store |
 | Yo-Zuri 3DB Prop Topwater SKU - 385426 A topwater lure that commands attention! The Yo-Zuri 3DB Prop Topwater is the only prop bait on the market that features a polycarbonate Ultra Violet rear prop with counter cupped blades. This unique topwater bait throws water in opposite directions... ... more
Yo-Zuri 3DB Prop Topwater SKU - 385426 A topwater lure that commands attention! The Yo-Zuri 3DB Prop Topwater is the only prop bait on the market that features a polycarbonate Ultra Violet rear prop with counter cupped blades. This unique topwater bait throws water in opposite directions... | go to store |
 | Rapala Super Shad Rap Crankbait SKU - 633204 Constructed of premium Balsa wood, the Rapala Super Shad Rap is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap in a super-sized presentation. Deadly for northern pike and musky, it is equally... ... more
Rapala Super Shad Rap Crankbait SKU - 633204 Constructed of premium Balsa wood, the Rapala Super Shad Rap is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap in a super-sized presentation. Deadly for northern pike and musky, it is equally... | go to store |
 | Steel Shad Original Blade Bait SKU - 825231 The Original SteelShad Original blade bait is made from durable stainless steel with a molded lead weight, and features two #6 VMC Permasteel hooks that are coated for both fresh and salt water fishing. Weedy water? Just put a 45 degree bend in the... ... more
Steel Shad Original Blade Bait SKU - 825231 The Original SteelShad Original blade bait is made from durable stainless steel with a molded lead weight, and features two #6 VMC Permasteel hooks that are coated for both fresh and salt water fishing. Weedy water? Just put a 45 degree bend in the... | go to store |
 | Steel Shad Original Blade Bait SKU - 370071 The Original SteelShad Original blade bait is made from durable stainless steel with a molded lead weight, and features two #6 VMC Permasteel hooks that are coated for both fresh and salt water fishing. Weedy water? Just put a 45 degree bend in the... ... more
Steel Shad Original Blade Bait SKU - 370071 The Original SteelShad Original blade bait is made from durable stainless steel with a molded lead weight, and features two #6 VMC Permasteel hooks that are coated for both fresh and salt water fishing. Weedy water? Just put a 45 degree bend in the... | go to store |
 | Steel Shad Original Blade Bait SKU - 586373 The Original SteelShad Original blade bait is made from durable stainless steel with a molded lead weight, and features two #6 VMC Permasteel hooks that are coated for both fresh and salt water fishing. Weedy water? Just put a 45 degree bend in the... ... more
Steel Shad Original Blade Bait SKU - 586373 The Original SteelShad Original blade bait is made from durable stainless steel with a molded lead weight, and features two #6 VMC Permasteel hooks that are coated for both fresh and salt water fishing. Weedy water? Just put a 45 degree bend in the... | go to store |
 | Steel Shad Original Blade Bait SKU - 708600 The Original SteelShad Original blade bait is made from durable stainless steel with a molded lead weight, and features two #6 VMC Permasteel hooks that are coated for both fresh and salt water fishing. Weedy water? Just put a 45 degree bend in the... ... more
Steel Shad Original Blade Bait SKU - 708600 The Original SteelShad Original blade bait is made from durable stainless steel with a molded lead weight, and features two #6 VMC Permasteel hooks that are coated for both fresh and salt water fishing. Weedy water? Just put a 45 degree bend in the... | go to store |
 | Steel Shad Original Blade Bait SKU - 119653 The Original SteelShad Original blade bait is made from durable stainless steel with a molded lead weight, and features two #6 VMC Permasteel hooks that are coated for both fresh and salt water fishing. Weedy water? Just put a 45 degree bend in the... ... more
Steel Shad Original Blade Bait SKU - 119653 The Original SteelShad Original blade bait is made from durable stainless steel with a molded lead weight, and features two #6 VMC Permasteel hooks that are coated for both fresh and salt water fishing. Weedy water? Just put a 45 degree bend in the... | go to store |
 | Steel Shad Original Blade Bait SKU - 378198 The Original SteelShad Original blade bait is made from durable stainless steel with a molded lead weight, and features two #6 VMC Permasteel hooks that are coated for both fresh and salt water fishing. Weedy water? Just put a 45 degree bend in the... ... more
Steel Shad Original Blade Bait SKU - 378198 The Original SteelShad Original blade bait is made from durable stainless steel with a molded lead weight, and features two #6 VMC Permasteel hooks that are coated for both fresh and salt water fishing. Weedy water? Just put a 45 degree bend in the... | go to store |
 | Steel Shad Original Blade Bait SKU - 897666 The Original SteelShad Original blade bait is made from durable stainless steel with a molded lead weight, and features two #6 VMC Permasteel hooks that are coated for both fresh and salt water fishing. Weedy water? Just put a 45 degree bend in the... ... more
Steel Shad Original Blade Bait SKU - 897666 The Original SteelShad Original blade bait is made from durable stainless steel with a molded lead weight, and features two #6 VMC Permasteel hooks that are coated for both fresh and salt water fishing. Weedy water? Just put a 45 degree bend in the... | go to store |
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