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| Best Seller  | Spro SBEPP60NEGL Neon Glow Bronzeye Popper Soft Plastic Fishing Topwater Lure The SPRO Popper Neon Glow makes it easier for you to catch the fish you want. It moves in a lifelike way to attract bass attention. This SPRO bronzeye frog is also available in many other colors so you can get the one that you prefer. It was made by... more | go to store |
 | Spro SBEPP60BLKW Black Widow Bronzeye Popper Soft Plastic Fishing Topwater Lure The Bronzeye Pop 50 was designed by B.A.S.S. Elite Series Angler Dean Rojas. With the Bronzeye Pop 50 you can walk the dog pop it chug it or dead stick it to catch those finicky bass. This smaller version of the Bronzeye Pop 60 still casts like a... more | $15.32 $13.46 FREE shipping go to store |
| Best Seller  | Bass Assassin Fishing Lure SA10238 Shad Assassin Soft Jerkbait 5 Salt And Peppr The Bass Assassin Shad Assassins unique fat belly design draws more strikes than conventional jerkbaits. Soft body texture delivers a fleshy feel that keeps fish hanging on longer. Fish Shad Assassins on the top or below the surface and you ll find the... more | FREE shipping go to store |
 | Spro SBEPP60NTRL Natural Bronzeye Popper Soft Plastic Fishing Topwater Frog Lure The Bronzeye Pop 50 was designed by B.A.S.S. Elite Series Angler Dean Rojas. With the Bronzeye Pop 50 you can walk the dog pop it chug it or dead stick it to catch those finicky bass. This smaller version of the Bronzeye Pop 60 still casts like a... more | go to store |
 | Spro SBEPP50BLKW Black Widow Bronzeye Baby Soft Plastic Fishing Topwater Lure The SPRO Fishing Bronzeye Baby Pop Frog Bait 1 Pack operates with several actions. You can walk the dog pop chug or dead stick it to catch those finicky bass. This smaller version of the original lure still casts like a rocket and is weighted to land... more | $15.73 $12.06 FREE shipping go to store |
 | Spro SBEPP50RBLK Black Bronzeye Baby Soft Plastic Fishing Topwater Lure The loud popping noise and flashing bronze eyes are an instant attention-getter for fish on the prowl in heavy weeds and densely vegetated shorelines. Specially designed Gamakatsu® two-prong hooks ensure solid hookups. more | $13.68 $12.06 FREE shipping go to store |
 | Spro SBEPP60NRED Natural Red Bronzeye Popper Soft Plastic Fishing Topwater Lure The Bronzeye Pop 50 was designed by B.A.S.S. Elite Series Angler Dean Rojas. With the Bronzeye Pop 50 you can walk the dog pop it chug it or dead stick it to catch those finicky bass. This smaller version of the Bronzeye Pop 60 still casts like a... more | FREE shipping go to store |
 | Spro SBEF90MNWR King Daddy Midnight Frog Soft Plastic Fishing Topwater Lure Spro Bronzeye Frog is a frog lure and is part of the Dean Rojas Signature series. The perfect lure for fishing in heavy cover or open water. This lure is designed to cast long distances. This frog lure is specially weighted to land on its belly cast... more | $21.25 $17.98 FREE shipping go to store |
 | Spro SBEF65WHTB White/Black 5/8 oz Frog Soft Plastic Fishing Topwater Lure The product SPRO Dean Rojas Bronzeye Frog 65 was expertly designed by renowned B.A.S.S. Elite Series Angler Dean Rojas. Its versatility allows it to be used in both heavy cover and open water making it the ideal choice for any angler. With a long... more | $17.95 $13.46 FREE shipping go to store |
 | Bass Assassin Fishing Lure SA10343 Shad Assassin Soft Jerkbait 5 Crystal Shad The Bass Assassin Shad Assassins unique fat belly design draws more strikes than conventional jerkbaits. Soft body texture delivers a fleshy feel that keeps fish hanging on longer. Fish Shad Assassins on the top or below the surface and you ll find the... more | FREE shipping go to store |
 | Spro SBEF65HLWP Pumpkin Bronzeye Frog Soft Plastic Fishing Topwater Lure The product SPRO Dean Rojas Bronzeye Frog 65 was expertly designed by renowned B.A.S.S. Elite Series Angler Dean Rojas. Its versatility allows it to be used in both heavy cover and open water making it the ideal choice for any angler. With a long... more | FREE shipping go to store |
 | Spro SBEPP60NGRN Natural Green Bronzeye Popper Soft Plastic Fishing Frog Lure The Bronzeye Pop 50 was designed by B.A.S.S. Elite Series Angler Dean Rojas. With the Bronzeye Pop 50 you can walk the dog pop it chug it or dead stick it to catch those finicky bass. This smaller version of the Bronzeye Pop 60 still casts like a... more | go to store |
 | Yum YMM5924 Money Minnow-Hitch 5 Swimbait Lure Bass Fishing Soft Plastic This new swimbait from YUM Bait Company is right on the money! With an ultra-realistic profile natural swimming action and super-soft body the YUM Money Minnow has proven itself irresistible to bass and other gamefish. A unique hook slot in the Money... more | FREE shipping go to store |
 | The YUM Money Minnow is the original soft-plastic minnow designed for all fishing situations and water conditions. The Money Minnow features a unique swimming tail design and hidden hook slot. The hook slot feature allows for easy and straight rigging.... more | go to store |
 | Spro SBEPP50NSHD Nasty Shad Bronzeye Baby Soft Plastic Fishing Topwater Lure The Bronzeye Pop 50 was designed by B.A.S.S. Elite Series Angler Dean Rojas. With the Bronzeye Pop 50 you can walk the dog pop it chug it or dead stick it to catch those finicky bass. This smaller version of the Bronzeye Pop 60 still casts like a... more | FREE shipping go to store |
 | Hurricane Salt Tackle Curtail Grub Fishing Lure White 8 4-pack Soft Baits The most universal soft bait. The curl tail has withstood the test of time as one of the simplest to fish and most effective of soft plastic trailers. Highly effective when rigged behind a jig head and retrieved steadily as a trailer behind dressed... more | $7.70 $7.23 go to store |
 | Spro SBEPP50GRNT Green Tree Bronzeye Baby Soft Plastic Fishing Topwater Lure The Bronzeye Pop 50 was designed by B.A.S.S. Elite Series Angler Dean Rojas. With the Bronzeye Pop 50 you can walk the dog pop it chug it or dead stick it to catch those finicky bass. This smaller version of the Bronzeye Pop 60 still casts like a... more | $15.73 $8.99 go to store |
 | Spro SBEPP50NRED Natural Red Bronzeye Baby Soft Plastic Fishing Topwater Lure The Bronzeye Pop 50 was designed by B.A.S.S. Elite Series Angler Dean Rojas. With the Bronzeye Pop 50 you can walk the dog pop it chug it or dead stick it to catch those finicky bass. This smaller version of the Bronzeye Pop 60 still casts like a... more | $13.85 $12.06 FREE shipping go to store |
 | Sea Striker GOT-CHA G300GH Soft Bait Fishing Lure Kits Gold 3 Pack Assortment Go after your next catch with the Got-Cha lure set by Sea Striker. Round streamlined bodies and painted eye details mimic the look and movement of prey fish getting the attention of predator species. A valuable addition to your repertoire of fishing... more | $15.30 $11.98 go to store |
 | Spro SBEF60KLGL Bluegill Bronzeye Frog Jr Soft Plastic Fishing Topwater Lure The Bronzeye Frog 65 the award-winning frog that raised the bar for frog fishing was designed by B.A.S.S. Elite Series Angler Dean Rojas. The Bronzeye Frog 65 is the perfect size style and is designed to cast long distances to be fished in heavy cover... more | FREE shipping go to store |
 | B&L Paul Browns DEV-19 Devil Opening Night Soft Bait Twitchbait Fishing Lure B&L Paul Brown S Devil Opening Night Opening Night DEV-19 more | FREE shipping go to store |
 | Spro SBEPP50TRPW Tropical White Bronzeye Baby Soft Plastic Fishing Topwater Lure The Bronzeye Pop 50 was designed by B.A.S.S. Elite Series Angler Dean Rojas. With the Bronzeye Pop 50 you can walk the dog pop it chug it or dead stick it to catch those finicky bass. This smaller version of the Bronzeye Pop 60 still casts like a... more | $13.74 $12.06 FREE shipping go to store |
 | Pro-Troll Kokanee Killer Lure with EChip Holo Purple Soft Baits New holographic tape and colored eyes have been added to the popular Pro-Troll Kokanee Killer Lure with EChip. The embedded EChip bait technology duplicates the electrical nerve discharge of live bait which triggers strikes by nearby predators. more | go to store |
 | Pro-Troll Kokanee Killer Lure with EChip Holo Orange Soft Baits New holographic tape and colored eyes have been added to the popular Kokanee Killer lure with EChip. The embedded EChip bait technology duplicates the electrical nerve discharge of live bait which triggers strikes by nearby predators. The size 1.0 is... more | $12.54 $8.46 go to store |
 | Gary Yamamoto 31-10-021 Swim Senko 5 Black/Blue Flake Soft 10pk Swimbait Lure If there s been one lure that has changed the face of fishing over the years it s the Senko. With its wide range of uses and subtle natural action the Senko has quickly become a favorite with anglers all over the world. The beauty of the Senko is in... more | $13.47 $11.19 FREE shipping go to store |
 | Sea Striker Popeye Bucktail Jig Fishing Lure White Size 6 1 oz. P1W Fishing Jigs When you’re looking to land your next big catch the Sea Striker will be by your side. Our saltwater lures include Got-Cha plugs soft plastics dusters and Bucktail teasers that come in bright colors with great action to grab a fish’s attention. Sea... more | $10.84 $4.96 go to store |
 | Sea Striker Popeye Bucktail Jig Fishing Lure White & Yellow Size 4/0 1/2 oz. P12WC Fishing Jigs When you’re looking to land your next big catch the Sea Striker will be by your side. Our saltwater lures include Got-Cha plugs soft plastics dusters and Bucktail teasers that come in bright colors with great action to grab a fish’s attention. Sea... more | go to store |
 | Bass Assassin Lures 4 In. Sea Shad - Chicken on a Chain Soft Baits Bass Assassin Lures 4 In. Sea Shad - Chicken on a Chain Soft Bait; The Bass Assassin Sea Shad is a four-inch lure that features a solid body with a paddle tail that gives it great action as you move it through the water. Cast it jig it and even... more | go to store |
 | Hurricane 4 Swim Shad SS4-4-66 Soft Plastic Lure Chartreuse Red Mouth Weighted balanced and ready to catch fish Hurricane Rigged Swim Shad are easy to fish and highly effective. Internally weighted and balanced with a holographic foil for maximum reflection and glare. Hand painted detailing and live eyes give these baits... more | go to store |
 | Hurricane 3 In. Swim Shad SS3-5-88 Soft Plastic Lure Pearl/Red Mouth These bait s move through the water like the real thing. Their excellent swimming action live eyes and a thump-creating tail make them extra enticing. An internal prism creates maximum flash and light reflection. Featuring a super-strong... more | go to store |
 | Bass Assassin Lures SSA25391 Sea Shad Soft Baits Bass Assassin Lures SSA25391 Sea Shad Soft Bait; The Bass Assassin Sea Shad is a four-inch lure that features a solid body with a paddle tail that gives it great action as you move it through the water. Cast it jig it and even slow-troll it; You ll... more | go to store |
 | Hurricane 4 In. Swim Shad SS4-4-77 Soft Plastic Lure Bunker/Red Mouth Weighted balanced and ready to catch fish Hurricane Rigged Swim Shad are easy to fish and highly effective. Internally weighted and balanced with a holographic foil for maximum reflection and glare. Hand painted detailing and live eyes give these baits... more | $9.23 $7.89 go to store |
 | Mustad Ultra Lock Soft Plastics Fishing Hook - Size: 3/0 (Black Nickel) 5pc The Mustad Ultra Lock® hooks feature Z-Bend offset hook that securely anchors a wide range of baits. It is an ideal choice for a wide range of large soft plastic lures such as shads worms or swim baits. This hook is perfect for fishing around... more | go to store |
 | Berkley PowerBait Saltwater Rattle Shrimp Fishing Soft Bait Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer giving... more | go to store |
 | Berkley Gulp! Saltwater Jerk Shad Fishing Soft Bait Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive the natural formulation of Gulp! out fishes live bait in head to... more | FREE shipping go to store |
 | Berkley Power Bait Power Eggs Floating Magnum Fishing Soft Bait Entice your target fish with the Berkley Power Bait Power Eggs Floating Magnum Soft Bait. These 0.5 oz maximum size floating magnum eggs make an excellent choice for a natural presentation. With their garlic scent these fluorescent orange-colored eggs... more | FREE shipping go to store |
 | P-Line Soft Fluorocarbon Fishing Line P-Line s castable 100% Soft Fluorocarbon is extruded from the highest quality Japanese Fluorocarbon Crystals. With a reflective index very close to that of water FLUOROCARBON is clear in color and nearly invisible in the water ensuring more strikes.... more | FREE shipping go to store |
 | Berkley PowerBait Minnow Fishing Soft Bait ? Preferred proven and popular shape ? Great for jig trailers spinner rigs drop-shots and other bottom bouncing rigs ? Split tail design provides subtle finesse presentation ? All sizes are ideal for bass walleye and trout more | $8.39 $6.77 go to store |
 | Berkley Powerbait Minnow Fishing Soft Bait Berkley Powerbait Minnow Fishing Soft Bait more | go to store |
 | Berkley Gulp! Shrimp Fishing Soft Bait 4 Length New Penny Per 4 Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive the natural formulation of Gulp! out fishes live bait in head to... more | go to store |
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